Are Your Listing Images Worth 1000 Words

Posted on April 12, 2017 By

Want to see THIS sign in front of your listing? Make sure your listing pictures truly speak for the property!

The old adage “a picture is worth a thousand words” has never been truer than today.  With more than 80% of home-buyers beginning their search for real estate on the Internet, poor quality pictures online can be the kiss of death for real estate listings and can truly have a negative impact on the sale of a home.  In a niche market like Blue ridge mountain land, there are so many incredible views that it’s easy to grab those pictures – but always try to keep in mind that a potential buyer isn’t actually going to live in an incredible lake sunset.  As a listing agent, consider these steps to ensure that you’re getting the quality and quantity of pictures that you need to generate interest in your clients’ homes.


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Front of the home – The image of the front of the home should act as an open door that invites potential clients to come on in and look around.  When you take this picture, make sure that you’re advertising the home and not the neighbor’s car or anything else that isn’t related to the sale of the home.  Make sure the lawn and landscaping are in optimum condition, too.  Remember, you never get a second chance to make a first impression.


Photo orientation – Internet image displays on home advertising sites are generally formatted for landscape photo orientation.  For the best possible presentation, all of your listing photos should be of a consistent resolution and orientation.  Naturally, high-res pictures are the best, but you’ll need to be aware of the file size restrictions for uploading the pictures and work from there.  No photograph is going to be effective if it’s never seen.    If you turn your camera and take one listing photo in the portrait orientation, make sure all of your other listing images are in portrait orientation as well.  This creates an attractive and consistent display for your home images, making them more visually appealing to buyers.


Staging – Staging is one of the most important aspects of home photography.  Rooms should be clean, free of clutter and, whenever possible, free of any personal items that may prevent a potential buyer from visualizing their own keepsakes in the space.  Floral arrangements are an easy way to make a room look more appealing, and always consider the lighting before snapping that shot.  Lights should be on, drapes should be open, and the room should feel as open and airy as possible…a space that invites friends and family to enter.


Timing – Timing is always a factor when taking photographs of the home.  If the home looks incredible outside because of its features and exterior lighting, wait until about 30 minutes after sunset to take photos of the home exterior.  Photographs taken in the brightest sunlight of the day often produce an unsightly glare that is off-putting.  Late afternoon is best for interior photos in east-facing rooms because you get the effects of the natural light without the painful glare.

Community features – If the home is located in a community with several amenities, it’s a great idea to include photos of those items…and the photos of the community amenities are just as important as the pictures of the listing!  Great pictures of the community features like the pool, clubhouse, or boat ramp will make the listing more appealing.

Virtual Tours – To get the most bang for your buck, a virtual tour is often a great idea as it allows a potential buyer to see the home from multiple angles and really get a feel for the property.  For an added advantage, add a narration that describes the home features and enhances the viewer’s virtual tour experience.


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